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Albane Français




Experience in communication, marketing, event planning and customer service.

Communication/marketing strategy, Media Placement, Public Relations, Event planning, Print, Interactive and video production.


Member of the 5@8 networking committee
Association of marketing and communication professionals (APCM)
Marketing and Advertising industry
September 2010 – Present
I am a volunteer for the Association of marketing and communication professionals (APCM).

• Organize various APCM networking activities
• Encourage the integration of new members

Director of Marketing Communications
NAD Centre
Educational Institution; Animation industry
June 2006 – Present
Promotion of the NAD Centre, a training centre specialized in digital content creation for film-television and video games.

Communication/marketing strategy
• Market private and university training programs
E.g. 1st professional Bachelor’s in 3D Animation and Digital Design in Quebec offered since September 2010
• Design the annual communication/marketing plan
• Establish and monitor the annual marketing communication budget

Media Placement
• Write, design and track ad campaigns in the media

Public Relations
• Develop communication strategies for traditional media outlets and social networks
E.g. blog, Linkedin, Facebook, Twitter and Youtube
• Carry out press relations (writing press releases, establishing contact with journalists) and compile media coverage
• Represent the Centre during events, guided tours as well as with the media
• Perform media and market monitoring

• Supervise the planning of events (launches, contests, shows, festivals…)
• Organize the NAD Centre’s Annual Awards of Excellence Gala, obtain sponsors and promote the event among the media

Print and Interactive
• Write, design, proofread and produce various promotional documents (leaflet, brochure, stationery…) with graphic designer and printer
• Coordinate web production (design, programming, navigation, content, search engine optimization) with the IT department and graphic designer
E.g. Website, intranet, blog and promotional micro-sites
• Write and update the website, blog and news bulletins

Video Production
• Coordinate video productions with a cameraman and an editor.
E.g. Best Of annuals, promotional vignettes, 4 corporate videos
• Assist and occasionally coordinate shoots at the NAD Centre

Event coordinator Exposium Canada
Privately Held; Events Services industry
October 2002 – February 2006 (3 years 5 months)
Event coordinator at RÉSEAU EXPOSIUM, an organizer of Professional Shows and Events in Montreal.
• Promote events through guides, brochures, leaflets, websites and emails
• Plan and coordinate the different events in connection with clients and suppliers
• Manage participant, speaker, booth and showroom contracts
• Support the sales team (follow-up on files, sales reports, administration…)

Events at the Palais des congrès in Montreal:
• SIAL Montréal : Salon International de l’Alimentation, des Boissons, Vins et Spiritueux (International Food, Beverage, Wine and Spirits Show). Numbers: 703 exhibitors, 14,132 visitors.

• SET Canada : Salon des Équipements, des Technologies et des Services pour la grande distribution alimentaire au Canada (Equipment, Technology and Services for Food Distribution in Canada Show). Numbers: 100 exhibitors, 4000 visitors.


Spoken languages
French and English
Written languages
French and English
HEC Montréal, Classe de 2007, Marketing and Communication