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Rachel Walters

 

Overview

Biography

With several years of experience under my belt, I am now in between opportunities looking to contribute my drive and enthusiasm to a growth-oriented business. I am a unique individual with a strong sense of self-awareness, am able to talk and interact with literally every walk of life, attributing this skill to my international experience.

I will inject a bit of 'me' in everything I do and you will be happy with the results!

Work experiences

  • PR Coordinator

    With Le Chateau from January 2010 to March 2011.
    Wrote all external press releases, drafted internal memos for all staff both at head office and store level, coordinated events, stylist loans, and other special promotional opportunities <br> Responsible for booking all television segments, working with model agencies, producers and coordinators nationally<br> Special event coordination from fashion week attendance and participation, media events, stylist presentations and one-off co-branded promotions <br> Daily usage of indesign, word, photoshop, illustrator, excel, cision, mymediainfo, oracle systems<br> Developed extensive contact list with individuals in the media, stylists, hospitality, music and entertainment industry as well as local personalities and celebrities<br> Acquired substantial and quality coverage for the company in various publications from mainstream media, dailies, weeklies, community and national news, fashion and online outlets as well as developing relationships resulting in coverage from the emerging blogging community<br> Responsible for managing the Le Chateau facebook page resulting in 200% membership growth over the course of one year; activities included implementing contests, interacting with fans and building online networks and communities with other brands, individuals and events
  • Press Agent

    With Imago Théâtre from August 2009 to January 2010.
    Created and implemented marketing plan for the world premier of Down From Heaven at Monument-National, Montreal<br> Increased box office sales by 75% from previous years due mostly to promotional efforts<br> Helped design promotional materials and mail outs and managed the database of networks and media<br> Gained coverage through print, online and TV media in both French and English press and increased online membership by 200% via our Facebook &amp; Twitter accounts
  • Market Research Assistant

    With Sheffield Hallam University from February 2009 to May 2009.
    Supported the delivery of the market research plan through questionnaire design, day to day project administration, implementation, data analysis and report writing<br> Analyzed market research data and presented findings in both written and presentation format based on trends of Sheffield Hallam University students
  • PR & Marketing, Sales & Fundraising Manager

    With Soul of Africa from September 2007 to October 2008.
    Worked concurrently with Mr. Lance Clark (Clarks shoes) managing PR functions, web site management and production, documents, releases, brochures and correspondence with the media with results in coverage in major publications (i.e. Spirit &amp; Destiny, Boston Globe, Telegraph etc.) <br> Prepared and managed market research projects including survey preparation, organizing focus groups, conducting both qualitative and quantitative research and data analysis with my interns and prepared reports on my research for our board members<br> Travelled to Toronto and Montreal, Canada creating new links to Canadian top retailers including Clarks and Aldo as well as top industry publications<br> Attended and represented the brand at Prêt a Porter Paris Jan 2007 as well as the past four London Fashion Weeks resulting in orders and press coverage<br> Developed numerous plans and projects with affiliated designers, charities and organizations resulting in successful long term goals
  • PR Assistant

    With Terra Plana from May 2007 to December 2007.
    Helped in preparation and operations of two successful press days with excellent media attendance, London Fashion Week (Sept 2007, Jan 2008) and Bread &amp; Butter Barcelona <br> Edited news releases, developed guerrilla marketing initiative and assisted in developing PR programme for Raddisshme Design House<br> Helped to prepare research on the current climate of the industry through data analysis, manufacturing the marketing initiative and presented findings to the team<br> Carried out regular media calls to numerous national and regional publications (i.e. Sublime, Grazia, Red, New Consumer, Observer etc.) resulting in press coverage and product placement<br> Assisted on launch of AW07 through photo shoot direction, drafting and editing communication materials and targeting key media to pitch new eco-styles
  • Public Relations Fundraising Coordinator

    With Jewish Women International of Canada from January 2007 to May 2007.
    Updated and reorganized media contact list<br> Created news release and event listing for event, Diva Day<br> Contacted sponsors for donations, resulting in cooperation from contacts for event, Jazz n' Ice

Skillset

Spoken languages
english, french
Written languages
english, french
Education/Training
Humber College, Class of 2007, Post Graduate PR & Marketing
York University, Class of 2003, Psychology