White_menu_arrow

Please signup or login to continue.

Tatiana Avdjiev

 

Overview

Biography

Communications professional experienced in visual communications, multimedia development, creative advertising, customer communications, online marketing and social media communications. Expertise in technology, utility, airline, retail, advertising and healthcare industries, including various Fortune 500 companies. Interested in communications, advertising and marketing opportunities.

Work experiences

  • Communications, social media and marketing professional Current

    With Consultant from April 2011 to present.
  • Copywriter / Creative Consultant - volunteer Current

    With Taproot Foundation from December 2009 to present.
    • Created and developed content for marketing materials to support non-profit organizations; • Managed collaboration with other professionals to build effective brand concepts.
  • Marketing Communications Specialist

    With Unique Insurance Company from April 2010 to April 2011.
    • Created and maintained social media channels for Unique Insurance on LinkedIn, Twitter, Facebook and YouTube, improving brand image and expanding business networks; • Multiplied sales by creating, developing and producing effective advertising and promotional materials; • Implemented internal communication plan and employee recognition program; • Improved company reputation by increasing online approval rating 400%; • Directed, edited and published educational video materials for agents; • Collected demographic information and researched industry trends to organize distinctive and effective marketing campaigns.
  • Graduate Student of Master of Science in Communication

    With Northwestern University from September 2009 to August 2010.
    • Specialized in the program of communication theories and concepts, which integrates multimedia strategies, change management and leadership skills. • Strengthened knowledge in global aspect in the areas of new media, networks, technology and innovation. • Contributed to the MSC website with regular blogs, sharing insights and impressions of the learning process from a personal point of view.
  • Marketing Communications Designer

    With GE Energy from September 2008 to March 2009.
    • Directed and coordinated the image and video development of digital and print materials. • Pioneered use of video and flash animation within GE Zenith Controls used by sales force in client presentations. • Enhanced communications through organization of image library. • Created competitive and innovative marketing projects by researching industry trends while adhering to corporate image and guidelines. • Improved the effectiveness of commercial marketing campaigns by adding new media channels in the design and development process. • Increased sales by enhancing brand image in promotional campaigns, press releases, presentations, events and tradeshow projects.
  • Communications Consultant

    With Freelance from April 2004 to October 2008.
    • Created and developed communications projects, including: visual communications, advertising, brand image development, marketing planning, graphic design, web design. • Designed creative advertising portfolios: Leo Burnett – commercial advertising. Corbett – healthcare advertising.